Hitradio Namibia's Target Group
The typical German speaking household in Namibia is categorised in the 9.6 LSM income group. This is the highest income group in Namibia with more disposable income than any other comparison group. Hence the probability is high that your advertised products will be consumed by our listeners. In addition, the majority of German speaking Namibians is either self-employed or has a decision making position that can influence large scale purchase decisions.
(Source: Vision Africa, Media Metrics Report 2010.)
On average over 110,000 German speaking foreign arrivals are recorded annually. The German speaking holidaymaker contributes 40% to the international tourist visiting Namibia.
(Source: MET, Tourist Statistical Report 2010.)